Still on the chocolate theme. I like to think that I'm not overly influenced by marketing, but have to admit that I am drawn to packaging. I quite liked the look of the simple graphics and retro colours used on Waitrose's cocoa and hot chocolate, below. I use tons of both of them, and they looked quite good in my baking cupboard. I was really disappointed to notice that with the onset of the recession these ingredients have now been repackaged as part of a basic range. It does make them look cheaper even though they are still the same price!