![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZ_wOROagvZPCIXwyrEuiantsvPH6lFBAoxd9qPLsyEEREBkLMYSDuVeYJi_YCWiLjK-d9NNcF_YkGDFi2AKO25RPTHoeQoyglmAYP3bVSK2Gu9gzIiSZr-Y5ox6R7Z77-tS7ltLR5yKH/s400/100_4227.jpg)
Tuesday 15 December 2009
Changed packaging
Still on the chocolate theme. I like to think that I'm not overly influenced by marketing, but have to admit that I am drawn to packaging. I quite liked the look of the simple graphics and retro colours used on Waitrose's cocoa and hot chocolate, below. I use tons of both of them, and they looked quite good in my baking cupboard. I was really disappointed to notice that with the onset of the recession these ingredients have now been repackaged as part of a basic range. It does make them look cheaper even though they are still the same price! ![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZ_wOROagvZPCIXwyrEuiantsvPH6lFBAoxd9qPLsyEEREBkLMYSDuVeYJi_YCWiLjK-d9NNcF_YkGDFi2AKO25RPTHoeQoyglmAYP3bVSK2Gu9gzIiSZr-Y5ox6R7Z77-tS7ltLR5yKH/s400/100_4227.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZ_wOROagvZPCIXwyrEuiantsvPH6lFBAoxd9qPLsyEEREBkLMYSDuVeYJi_YCWiLjK-d9NNcF_YkGDFi2AKO25RPTHoeQoyglmAYP3bVSK2Gu9gzIiSZr-Y5ox6R7Z77-tS7ltLR5yKH/s400/100_4227.jpg)
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